Show Notes
Parker breaks down the systems he’s using to scale an AI services business toward $100K/mo, with a focus on EOS, a practical scorecard, SOPs, and a two-channel content playbook. He also tests multiple AI tools live to show what actually works in the field.
AI tools tested and findings
- Gemini (Google): Deep Research for free is a big deal; Gemini Gems offer reusable prompts and role-based helpers. Studio vs consumer versions provide different depth and formats.
- Grok: Fast output with structured insights; good for synthesis and quick scaffolding.
- Deep Research (Gemini): Strong depth, but output can be dense; great for long reports.
- Perplexity: Fast, lighter outputs; best for quick, surface-level research or prompts you already know you want answered.
- ChatGPT: Reliable baseline; strong for prompts you customize yourself.
- Observations:
- YouTube data and video-focused sources still matter a ton for actionable insights.
- Output formats vary by tool; best results often come from mixing tools and trimming for clarity.
- Takeaways:
- Test prompts across tools to see which format (reports, summaries, briefs) you actually use.
- Prioritize tools that give you quick, structured outputs you can operationalize (not just long text blocks).
EOS & the operating system
- Entrepreneurial Operating System (EOS) is a toolkit for growing companies up to around $50M, with 50+ tools you can tailor to your stage.
- Core components Parker uses:
- Vision/Traction Organizer (VTO): 1-, 3-, 5-year plans, core values, mission, etc.
- Scorecard: weekly, owner-assigned metrics to drive accountability.
- Example scale (used for context):
- ~3,000 drivers, ~500,000 monthly active users, ~5,000 restaurants, ~30 corporate staff, ~80 cities.
- Why it matters:
- Keeps everyone on the same page; reduces mixed signals across a large, multi-stakeholder operation.
- Provides a consistent experience for customers and partners.
- Practical payoff:
- Clear SOPs and processes across sales, marketing, and product reduce chaos as you scale.
- Helps you identify what to automate vs. what to keep human-driven.
Scorecard, cadence, and accountability
- Cadence: 90-day windows with weekly check-ins (typically Monday) to review metrics.
- DRIs (directly responsible individuals) for each metric.
- Typical metrics Parker tracks:
- Weekly Revenue, Cash Balance
- Sales Calls, Sales Meetings, Proposals, Close Rate
- Payroll, Customer Problems, Customer Rating
- Accounts Receivable
- How it helps:
- You can see holes quickly and own specific outcomes.
- Keeps the team accountable and aligned on priorities.
SOPs: Sales, Marketing, and onboarding
- Build SOPs for every repeatable process (e.g., sales pricing, onboarding, contract handling).
- Examples:
- Sales process: steps from contract sent to close; how to handle “not now / later” scenarios; automation vs manual handoffs.
- Marketing process: content creation, distribution, and lead routing.
- Why this matters for contractors and agencies:
- Standardizes how you win and deliver, improving consistency and margins.
Content system and playbook
- Content engine: two-channel approach
- Main channel (Parker Rex): long-form, deep dives
- Daily channel: punchy, daily updates
- Content pillars (2 primary niches):
- AI for beginners
- AI for developers
- Production flow (hybrid approach inspired by Gary V and modern creators):
- Record long-form video
- Transcribe with tools like Premiere Pro
- Use AI to trim dead space and generate highlights
- Auto-upload to YouTube; create summaries and time-stamped markers
- Use ClickUp to organize assets, briefs, and status
- Clip and repurpose for Shorts across platforms; generate accompanying text (emails, LinkedIn, X)
- Create image assets for carousels; consistent branding
- Operational details Parker uses:
- Maintain a content pipeline that feeds long-form videos, clips, text posts, and images
- Automate as much as possible, but retain a human review step to keep quality high
- Use the content to nurture a parasocial relationship with potential clients (people feel they know you)
- Why this matters:
- A scalable, repeatable system turns content into inbound leads and brand authority while supporting outbound outreach.
Quick wins and action plan
- Implement EOS scorecard now:
- Assign owners to key metrics
- Establish 9-day targets within 90-day cycles
- Set up weekly reviews and accountability
- Build and launch a two-channel content playbook:
- Lock in two core pillars; start with long-form on Main and daily updates
- Create a clip/clips system to feed Shorts and social channels
- Create standard SOPs for core processes:
- Sales pricing, onboarding, contract handling, and post-sale support
- Set up a lightweight content workflow now:
- Record, transcribe, summarize, and prepare assets
- Integrate with ClickUp to track status and next actions
- Begin outbound at scale:
- Target 10 outreaches per day
- Tie content output (2 videos/day, 5 blogs, 5 school posts) to inbound leads
Next steps and what Parker will do
- Parker plans to implement the EOS scorecard and the full content system, then test and iterate.
- He'll share updates on how the tools perform, what metrics move, and how the SOPs lock in consistency.
- Audience invitation: drop questions in the comments to tailor upcoming workflows and tool tests.
Links
- Gemini (Google Gemini)
- Gemini Deep Research
- Google AI Studio
- Gemini Gems
- Grok
- Perplexity AI
- ChatGPT
- EOS (Entrepreneurial Operating System)
- Accenture (inspiration for scale)
- ClickUp
- Premiere Pro
- Phonic AI
- Iman Gadzhi (content strategy influence)
- Nick Saraev (daily content inspiration)
- Joe Rogan Experience (content strategy reference)
- YouTube (content distribution)