I Need Systems to get to $100K/mo (EOS got us to $50M)

hey there I'm Parker x i LED technology and product for a startup that did well over $50 million in sales until we exited to publicly traded company after that I launched a couple different startups myself went the Silicon Valley route it didn't end up working out because the ideas weren't that good I'm still working on SAS today and I've been using AI since the beginning of GPT 3.5 turbo so literally the day that it came out the day that chat PT went live and they gave out this awesome SDK for developers than using it every single day so on this channel I do a daily upload where I cover a couple different pieces of AI news I cover some of the strategy that I'm using to scale an AI services company to $100,000 a month and then I cover some live build outs whether it's with no code tools or coding tools and it's no fluff no BS try to cut through the noise so that you can see what's working in the field no Theory cool so first up this is a big deal Gemini is going to give deep research for all users for free and it's powered by flash thinking which is really good model from my testing and you can use Gemini's personalization of your search history which is pretty crazy and they have these things called gems so we're going to take a look at those if you're not familiar with Gemini it is their chat competitor so most of these models have little names right so in the case of anthropic they have Claude they have Hau Chachi you know that's like the thebr term but they have Sora which is a video model they obviously have they've got 03 they've got bunch of them right so Gemini is Google may also have another one but we don't care about that one so what I want to do is I just want to test this out real quick by taking a prompt that I put together for strategizing what I'm doing right now which is community building and creating content to drive more interest to sell more products and services for my companies so The Prompt will be in here because I've already run it so I'm just going to grab it and we can go through it so we're going to test grock deep seek chat GPT perplexity and then obviously Gemini so I'll open that up and we can open up a Gemini as well so we're going to use the AI Studio because it's more powerful I believe but we're also going to use the one that is for consumers so in-depth information in minutes deep research browses the open web to deliver comprehensive organized reports okay so they formatted it as a report try it today and discover how it works got it so let's try it and it looks like deep research is this one and I can't upload anything I just want to check out I do de research and another one no so deep research is only for this okay and then on perplex I don't know if I can do a deep research because I don't have a paid account but it's bad news for perplexity basically so let's grab this prompt and what it is is I'm doing research on community building and content creation and I want to get some research on Joe Rogan and how he kept up with content and his story so I can use it as inspiration for and then I want you to look up how Luke Belmar approach approaches community building so I take someone that's at the top and then I take someone that's maybe like three steps ahead of me and instead of tying my current strategy to things that they're doing take broad Strokes of the strategy and manipulate it to match the ideas that you see from these two creators create creative come up with new strategies it's very very important that you get this right so that I don't disappoint my future family so this last sent sentence is something that came out of a paper that says if you use psychology and your prompts that it will increase the output by 20% that's a big number so then for Joe Rogan I want to have stuff about his podcast yada y y and then I put in context of what the business is that I'm building so the vision is to become the leading reinvention partner for businesses and individuals navigating AI driven disruption delivering automation a power tools and training to maximize value and a shifting economy core strategy is inspired by Accenture if you're not familiar it's a giant consulting company that is you know they do billions and billions of dollars in revenue and profit I don't know how much profit but they're just a giant company and I want to be kind of the modern day version of that 10 years so how do you get there and this section here is actually the output of a different prompt so it has like weekly revenue and all these different things tool so we're going to grab that yeah we're going to grab that prompt let's just kick them off because it's probably going to take a little bit time so we're going to do 03 mini High I find it be better now than 01 we're going to do this just to see what oh so it did attach this file we're g do deep research cool we do have one of those we're going to go to here take that off and what we can do is do them side by side below so we can keep an eye on them do a little little organization start now where was I born okay okay China when was I born I was born yesterday 32 years ago March gold deep think R1 take all my information China why not and then obviously we have the gro on scooch this up and put this here so we can kind of see what's going on start research and where's the chat gbt one here it's probably is going to ask me some clarifying questions so I need answer those so it can continue down its Rabbit Hole okay yeah it asked me a couple clarifying questions this one that I noticed with them is they always ask clarifying questions okay so that's going now we already have the gro one but I want to just do it again because also be cool just to see the amount of output the quality of output the time it's taken so it looks like deep C comes back first obviously we haven't answer to these questions so for the final strategy thesis synthesis oh these are a lot of questions hang on which probably you know you probably get better stuff so for Joe Rogan I'm just looking for text and video would be nice as well as a summary the breakdown of monetization over time definitely we want we definitely want an analysis of the distribution strategy we want for Luke Belmar to focus on online and offline for his specific time frames it's basically from zero to where he is now so the entire entrepreneurial Journey we do want an analysis of monetization and we for my final strategy synthesis we do want to tailor the Insight specifically for Content as well as SASS and upwork if possible and I am open to community building ideas would imagine you get a much better output if you do have those questions because I don't know how that's going to handle it doesn't that now okay so that's kicked off got it grock just flew through it which is kind of wild see what I think would be helpful actually is if I went back and now I could put this in here I can put like final notes oops no no no cancel final notes cool let's paste that now let's go through the ones we've gotten already those are pending pending ending I mean that's not even started kind a wild we get this man whoa I haven't seen this before this is nice you can see all the thinking which you have in other areas but this just looks nice obviously it's going to pull a lot of stuff off YouTube it's got a pretty big leg up there Le spoke about this yesterday but the advantage that Google has over video content is just insane because the scale of the company scale of the content that is on their platforms and the fact that you can just literally paste in a YouTube video and it shows you the token count means that they're ready to just turn out AI use cases for video report okay see this to me like it has a lot of numbers in it it's probably well researched but I just don't like that it's just blocks and blocks and blocks of text personally it makes it a little harder to kind of rock through that is a verb the Deep seek one's really short I don't like this one yeah because this just seems seems like really really Bland don't love that you know everyone has different taste so it's good to have options but I don't personally think deep seek was very helpful there and I don't think this was very helpful with complexity so this only has six sources just the speed of it I mean it hasn't touched a YouTube video that's probably because they got in hot water with YouTube guessing Rock died so that's positive right now Gemini is looking pretty good but we'll we'll come back to that when those are done but it does mean that Google's back like they've launched a lot of stuff in a very short amount of time um one thing I want to know is like Gemini gems popular Gemini gems use cases they haven't used any gems so be nice to know what they do you can have a writing editor brainstormer so they're basically gpts you stuck on Crafting the perfect instructions so they have a little helper yeah so you can make your own reusable ones so it's stream lines repetitive tasks you could have an interior designer Guru which is now much better because you can do image manipulation with AI studio now so I was trying to do it last night and it was pretty interesting we can like put it in a photo and say like I could take a photo of myself in front of a bridge and text it to my friend and say yeah I'm on my way and then five minutes later if I'm running behind and I'm still next to that bridge I could take the same photo that I just had and as a joke say okay take the selfie of this person in front of the bridge and then put them in front of the building you know in front of you need something that Google's trained on so you could do like a landmark like oh put him in front of the Eiffel Tower with a bunch of people behind him that are construction workers eating donuts and it would do a really good job of that I don't know why you do that but you could so before we go to the next thing let me just check and see so this has gone through 44 websites lots and lots of YouTube videos as you'd expect this is just going through high domain Authority things like AP news and the independent and medium and Wikipedia like it's not interesting to me this came back what sources did this touch 45 web pages mostly Reddit and the source material of the people who own those sites know YouTube I really think YouTube is the one that you want to have because there's so much information on there like I keep saying but the fact that this is the only one that's pulling YouTube is that's telling me that this is going to be better because so many people do use cases so many people have educational content on there um and it it just seems like a distinct Advantage so next I want to talk about a little bit of strategy so at Delivery Dudes I was responsible for doing these offsites and when we got over I'm going to say like over like 20 $5 million a year in sales we started to run into issues and we needed to put an operating system in place and the specific issues were we had a three-sided Marketplace so if you're familiar with marketplaces you know Uber is a Marketplace they have drivers and they have rers door Dash is the one that was most similar to us because we're a food delivery company they're a three-sided Marketplace so in that case you have the drivers you have the customers or the people that are ordering the food and then you have the restaurants and these three incumbents are always at odds one so it's really tricky what I mean by that is customers are always going to want lower prices so they're always annoyed if the fees are too high drivers always want to it's the same problem they always want to make more money and if they're not then they do a bad service they get mad they show up at the door and they just fly and then restaurants are always wanting more money so how do you sit between this and take a piece of that is just kind of the The Balancing Act that you're doing the whole time and because you have so many people that are doing different jobs I think you know we had we'll just call like 3,000 drivers and these are 1099 contracted people that can come in start picking up orders and dropping them and let's say you know that's 3,000 people and we had 500,000 Maus that's monthly active users so 500,000 there and then on the restaurants let's just call it 5,000 restaurants so in total you've got a lot of people that you're trying to get the same message and that doesn't even include our corporate team so the corporate team at our Peak was like 30 something so let's just call it 30 so 30 employees that are full-time and then beneath that you had franchises and we had I don't know 80 cities that we serviced I want to call it like let's say like 30 franchises 30 franchise owners Maybe but then in each one of those franchises you have all the people that are operating that so let's say 25 time 30 and then even within that there's more pieces but for the sake of Simplicity we'll just do that so that's another employees right so you have 750 you've got 500,000 you got 3,000 you got 5,000 there's 's a lot of people involved right so that's almost 800 yeah it's just a lot so when you have something that's coming out and you want to get a piece of information out like new payment method now we accept AC right from restaurants or we're doing credit card or PayPal or Bitcoin whatever and maybe it's a new payment method maybe it's a new offer maybe it's a new product release it's going to change some operation like oh we added notes good example of this would be like for delivery drivers we had a notes in here that help you get into the back door of the restaurant so that you know you make happy restaurants because they don't want you come to the front door well you need to get that message out from the product team to the marketing team to the restaurants to the drivers to the staff that's working in those franchises so it's a big amount of effort to get that message out and that gets fixed when you put an operating system in place so again like this is at the scale of doing call it like 30 million a year and if we have this thing called EOS which is the entrepreneurial operating system that's specified for companies up to 50 million but as small as like $3,000 a month and it's a basically like this tool kit and it has like I think maybe like 50 plus Tools in it and how it applies to small business owners is just picking out the ones that apply to you the point that you're at in your business so in those tools you have this VTO which is called this Vision traction organizer what it does it says like here's your one three and five year plan you do that across like your revenues you do it across writing like core values Mission you're probably reading this and you're like what the heck why are you worried about that you're trying to get from 10 to 100 a month you don't need to worry about that but guess what within those 50 tools there's some really helpful ones so one of them is called a scorecard and this piece alone is such a game changer because it holds you accountable and then if you get in the practice of looking at this scorecard in the Eos world it's one week it's a direct responsible individual for each metric and what it looks like is this so this is the company scorecard and you have the measurables so weekly Revenue cash balance sales call sales meetings proposals close business payroll customer problems customer rating accounts receivable AP you set who owns each one of those you set the date for each Monday when everyone gets together and you have a goal so the the Cadence that you operate under is under like 90day Windows so your time frame for the goal would be 9 days what this does is when you have a small team everyone comes in and they know that they're held accountable for that they're going to have to come to B and explain why it's off if it's not working so in my world I would own own a lot of different things that had to do with the product right so it' be like you know F Tu percentage which is conversion rate so when you go to a website in our case we wanted to sell food so how many steps are there to getting money for the company I did three instead of two how many steps are there and then how do you get the new customer who just found out about your company through that to paying us right so that' be a percentage number this ranged from 3 to 5% and it was broken out across web Android and iOS and then you'd have maybe like just existing customer and this would be something like 50% which is crazy but because of the nature of the business you know our our Rockstar customers were ordering three to five Mons so that's just a highle kind of breakdown of EOS and how it plays into what I'm doing I realized that I've not put these systems in place so what it means is a customer gets a different experience every time and then I don't have a system in place to handle different use cases so an example that came up and why I'm talking about this now and why I think that this same sort of setup should be used for anyone that's doing contract work or trying to build a business it's because it requires you to go through and set up your Sops so one of them would be a sales price process so what is like the steps that you take every single time and this will change over time but if you're doing an a agency model this has been around forever it's like what are the steps that you take for every single customer if you can't get from one to two then how do you handle that so 1 a so in the case of like hey we put the contract in place but they didn't sign it how do you handle that is it manual is it automated what happens when you get a not now maybe later how do you handle that so putting like a sales process in place putting a marketing process in place like in my my case what I'm doing now is different than from what I'm going to be doing in 30 days but I do have a plan for what I'm doing now which is daily uploads they I know that they will not get a lot of viewership now but that longer term this not only will help rise the entire brand but it is you know even if 10 people watch this that are potential clients they'll get to see exactly how I think and that way when I do get on a call with them they know me it's the parasocial relationship so in my case it'd be the daily uploads and then the other YouTube channel three times a week and then as I scale there's other things that are part of this content Playbook that I've put together content system which there's a video on a on my other channel actually I think it's from yesterday but this will be like the longer term kind of marketing approach where it's like okay I have a system I've picked the niche I've picked the keywords I'm researching what platforms make the most sense I know what the popular systems are that I could use I know some of the tools that maybe others haven't thought about that I could leverage that would give me an advantage to the marketplace and then I have the pillars of the content so AI for beginners AI for for developers I'm picking two niches I'm going all in on them for 90 days seeing which one gets more popular and then I go through and come up with actual strategy of like okay when I go to do the thing I record long form I have an AI transcription and all the steps so that at the end of it I can have content going out on every single channel that is not AI generated it is AI leveraged very different things so when I think about that it's like very obvious to me that this is what I need to be doing and when I realize what I've been doing so far is yes I'm taking steps in the right direction but there's more to be done which is how it kind of works you know it's just constant itation and then that snowballs over time so with that said let's look at this would be my scorecard right so it's like this one's traffic related so what are the growth metrics of the channel that I'm putting content out on so I have main YouTube I have the growth percentage I have the daily YouTube I have the growth there I have email I have Tik Tok School X all these platforms right so what I'll do is every day I'll come in here and day-to-day won't matter but longterm you know it's that habit of looking at it understanding if there's a video that I put out I can correlate that it is working based on the metrics and then more importantly or equally as importantly is actually on just the daily actions that I know that I need to take so I have this notebook and I know in terms of building out a scalable automation a Services Agency will require doing outbound in order to hit my saturation point on what is capable so I'm always trying to push the limit of my AI leverage such that I can deliver the best services so keeping quality High keeping the prices High ticket and delivering it as fast as possible so you you know you can't have good fast cheap we're not cheap so we get two of them but I know that if I do 10 outreaches so that's what this I think looms sent 10 outreaches I have two videos I want per day five blogs and then five School posts that's where I want to be headed so every day I'll be looking at this and this is the output and then I have the cash collected the website traffic the leads the close rate the lifetime value of the customer and the number of school members so I can see that when I go back and forth between these I'll be able to see correlations in the sales numbers now I will make this better I recognize that this should probably just be one it probably should be formatted more like this and one part about this that a lot of people don't get is we could easily automate this I did that at Delivery Dudes but it actually is better not to because you make the habit of actively looking at it going to the thing going to the tool where it is because there's going to be stuff in the tool where you're checking the stats that you wouldn't put into the scorecard but then you get to look at it maybe there's comments so what I do is I come in here and see okay 5463 cool it looks like this last video that I posted is like a nine out of 10 it got like two views not doing so and so cool I've gathered more information about what's going on on this particular Channel I can see that we got one subscriber on that channel and because again I had to go in here and kind of look at what's going on going to get a better understanding so I can see that you know one person didn't like this video yesterday or one person didn't like the video two days ago but five people did right so I'm like gathering information then if I went to the other channel and see what's going on here so this last video it looks like it's a one out of eight which is cool obviously this is a brand new channel so you know having a top performing video when you have 40 Subs or 39 Subs doesn't mean much because it's four views but still it's the Habit it's the daily growth so it is cool like the the daily upload Channel overnight got five new people following which is great so then I'll go into the school which is a free community with a bunch of stuff for people to learn and chitchat about it it looks like we're still at 23 so I'll go back and I'll see that there was no growth there and eventually I'll probably make a little like line graph of this or even you know I guess that could be cool let's see let's insert a chart so you can see there's this one and then what I'll do is I'll grab that insert I'll edit this chart to add I guess I want another series of data and I want it to be B B18 through B24 so they're on the same y AIS B8 B24 no didn't work is that D 18 to d24 yes I do want labels and I want that isn't it be yeah it is that's confusing maybe it's because [Music] the ranges are so different let's try this make a new one and we can just put them side by side so they're not in such different ranges and it's going to look really really flat because it is which I should probably change the range see how we can do that we want this want to add the labels to customize it chart Style chart access how do we make this look better have it through here scale factor 1,000 how about 100 no well I'll figure that out later it doesn't matter but I can see that this is going quick which is nice so I'll basically beef up that scorecard and then that's something that I'm going to put on the site which after every one of these videos I put together a little blog post that has all the resources so under [Music] resources it'll have the Gemini link and it'll have the EOS site so you can check that out and then I'll make the EOS Court card what and I'm really excited about getting this stuff done because I know it's just going to legitimize things and you just it answers all the questions it's putting the systems in place so that you understand how to handle everything so when something does come up you know how to handle it and then customers benefit because you have the most consistent experience cool so now last stuff we're going to cover is this content system so I touched on it earlier but what is happening here is I'm taking an approach a hybrid approach from this Gary V content pyramid thing that was like really popular I don't know 10 years ago yeah you forgot about him and the way that he did it he kind of pioneered this but his content is not popping anymore so you know always look and and kind of critique like this worked really well a little bit ago but it's seen kind of some updates where now like people there's this guy who's like a super popular content creator his name is Iman gaji I've been watching him for a really long time been posting videos since he's 16 he probably worth 100 million there's another YouTube called Nick surve where I've gotten most the inspiration for how I'm like running this channel he did the daily uploads thing and I was like whoa I need to do that but what they've done is they basically say hey you're going to have your long form and then you're going to get clippers the Clippers are going to run multiple channels on all the different shorts platforms so take that and multiply by three you take the core brand that you have so Parker Rex and then you put like different labels after it that are associated with n so then you end up running like all these different accounts another guy that does this is the one that I talked about earlier Belmar he's pulling I think like like a billion views a month and that's crazy because at that scale even if you convert 1% of them like that's a lot so it's what I'm going for is you know this would be like the short form video I think that's the highest l Next Step this would be long form and I have two channels there so this is Main and then this is daily there's also email there's also like in terms of text you have email which I think I have like 700 people on there um you have obviously LinkedIn you have X you have what other on medium and so these would be under text and then you have that's so poorly drawn then you have image so where are you getting out there with imagery so then you'd have IG you have Pinterest and you basically need to have one long form video some text that's generated based on the script of the video and then some imagery because Carousel posts are really popular and so what this content system is doing is it's kind of outlining what the steps are so record along form video cool I use Premiere Pro to transcribe it and pull out anytime that I'm using words like or any dead spaces that goes to phonic which compresses or basically makes the audio much better that will go to the YouTube Channel immediately it auto uploads it it also gives me some cool stuff like the video output the transcription itself with time markers the summary of it and then also the markers for the video itself so when you're watching a video and it has those little sections so that will also go back into click up and update that because it's a project management system so it'll see is this processed if it is let's go ahead and add that and we're going to say that you know it's ready for us to do the next step we would then take the information that we got from there like the summary and put it in there because we can use the summary and throw a text prom add it so that we can get a mixture of the transcript as well as the summary then in that task you'd actually have all the assets that an editor would need so the fonts the colors the music the brief all these different things what to do what not to do once the editor goes in they upate that status it can email me because I'm not going to always be in front of click up on my computer and I just don't trust the notifications so then I can go and watch it and say yeah it looks good and this would be really like the cut off because I need to make sure each one of these steps works first like I don't care too much about any other platform until I get the shorts piece down so I would focus on this first that's like the next piece and I just do this I used to code stuff like this but this would be perfect to make it really would so I think that's what I'd use and then afterwards you have these other steps which is okay well how do we get the text the image and support other forms of content could include podcast but but I don't think that's a good idea so I kind of go through all that but I wanted to just rewalk through this because this will be the next kind of hurdle to drop I thinking if I should start working on this now or not I'm gonna actually go and do this process I'm GNA wrap this video I'm gonna go to do this process test it because I don't want to share something with you that I haven't done before and I really wanted to see if it works so if you guys have any questions make sure to drop them below so I can answer them and it will hopefully be helpful for you guys it can be about tech it can be about AI automation it can be about video editing whatever and make sure that you subscribe and like the video so that these start to grow and more people get to see this and get the value and I'll see you in the next video thanks